What is Home Staging? The best tricks to facilitate the sale of your property

Selling a house involves a series of actions that can be complicated for certain people. It’s not easy, but obviously it’s not impossible. From the union of interior design, marketing techniques and a deep knowledge of the real estate market was born the Home Staging to facilitate this task or as a method to smooth the process of buying and selling. It is a set of techniques that enhance the value of a home and seek to offer a much more attractive appearance than it has in the first instance. More than make-up, it is about knowing how to take sides. In fact, if we translate this term from English to Castilian means literally “staging the house.”

 

Home Staging began some thirty years ago in the United States. In the last decade, this very interesting method for real estate companies, experts in the marketing sector and individual owners, has become known in other European countries, especially the United Kingdom, Sweden or France. As we have explained above, the objective of carrying out these techniques is none other than to prepare the house to sell it as fast and at the best possible price.
Which homes can take advantage of Home Staging?
The Home Staging is destined to any type of property: houses such as houses, flats, chalets, penthouses, duplexes; In the country or in the city; Large and small; New or second-hand. They can be homes that are for sale or just want to rent. Home Staging can also be used for offices, offices or other type of property that can be sold or rented.
Typically, homes that are not in the best condition are often subject to strong negotiations. When the person who visits the house in question perceives that it is neglected or with a very vague decoration can try to haggle to lower the price for these reasons. Haggling can be reduced up to 15% of the original price.

 

Bargaining for the price of a house can be done with the excuse that it does not look good, is not pretty or has flaws. As if it were a garment of clothes with taras. Thus, by applying the techniques on which the Home Staging is based, this is avoided because it can exponentially maximize the chances of finding a person who is quickly interested in obtaining the maximum benefit. A professional will be trained and will be totally objective to make the necessary changes in a house. The owners do not usually see all the flaws.
The techniques of Home Staging
Home Staging involves carrying out a series of processes in the home. These techniques are simple and can serve as tricks or tips to facilitate the sale of your property. After applying these techniques in a home, this stands out above the competition as they look impeccable, comfortable and cozy. Depersonalize, order, clear, clean, repair and organize the space and harmonize are the steps that must be performed in a home to maximize the sale options. What do each of them consist of?
1. Depersonalize. A home is something very personal and is usually a reflection of the personality of its owner or current tenant. For this reason, it is important that before putting the house for sale it is depersonalized as much as possible. No photographs, religious objects or political decorations, for example. Potential buyers may find it difficult to project into a house that is very personalized or with a very distinctive decoration. The idea is to get visitors to imagine living in the house they are visiting from the first few minutes of the visit.
2. Order. It seems an obvious advice, but not many take it into account. Before trying to sell a house it is necessary to order all the furniture, articles and any decorative object that is. No one wants a house that is already cluttered.

 

3. Clear. It is important that the house is not empty – in fact, it is one of the main tips given through Home Staging – but also that it is advisable to have an excess of objects.
   4. Clean. Nothing like good hygiene. It is imperative that the house to be sold is presented totally unpolluted. No one is going to be interested in a floor that looks dusty or feels dirty.
   5. Repair. When the furniture stays for a certain time in the dwelling they can acquire an aged or spoiled appearance. Many times this can be solved by improving the furniture through different restoration techniques as it gives them a totally renewed image. Another case is if we have furniture that is damaged and can not be used in a normal way. It is important to repair any item that is broken.
   6. Organize space and harmonize. The house has to be balanced. That is, it should not be empty but also not have an excess of decoration or furniture. An interior designer knows the best tricks to put a house on and under the techniques of Home Staging can highlight the strengths and minimize the weaknesses of any building, achieving a harmonization of space.

Tricks to facilitate the sale of a home
In addition to these techniques can apply other types of aspects that completely improve housing.
– Paint the walls. Although it may appear that the walls are properly painted. It is advisable to paint the interior walls of all rooms and, if possible, also paint the exteriors.
– Check surfaces. Wood, marble or other materials that cover kitchen surfaces or bathrooms often wear out over the years. It is interesting to renew them.
– Give importance to the entrance. The hall is always going to be the first thing you see the prospective buyer and you know that the first impression counts a lot. The entrance must be unruffled, be welcoming and attract attention.
– Do not forget the exterior. It can be a garden or a terrace. Either is going to be an addition to the value of the home and it is completely necessary that they be cared for and be welcoming. It is not necessary to make a complete reform of the terrace, but to make the most of it so that it may interest potential buyers.
– Do not neglect the photographs. The photographs that you make of the house will be the letter of presentation of the property and they have to be perfect to attract the clients. Choosing a time of day when the light is right and shooting from a suitable angle can greatly vary the result of the photos. The photographs will increase the visits of potential buyers.
Do you know how to sell your apartment?
The statistics confirm that the impression of the clients towards a decorated house is much greater than when they visit a completely empty property. The promotions with sample floors that have followed the techniques of Home Staging are sold at prices higher than other homes with similar characteristics and the same area. In turn, the properly decorated homes are 75% more likely than the rest. Do not forget that at DeluxEstates Marbella we have the best professionals to help you sell your property. Contact us and we will inform you without commitment.

Posted on 7/12/2016